The Bayesian Evidence Framework For Database Marketing Modeling Using Both RFM And Non-RFM Predictors

Authors
  • S. Viane
  • B. Baesens
  • D. van den Poel
  • J. Vanthienen
Publication date 2001
Host editors
  • N. Callaos
  • I. Nunes da Silva
  • J. Molero
Book title World Multiconference on Systemics, Cybernetics and Informatics
Organisations
  • Faculty of Economics and Business (FEB) - Amsterdam Business School Research Institute (ABS-RI)
Document type Chapter
Note (ISAS-SCI 2001)
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