To bind, to sell, to tell your story well
| Authors |
|
| Publication date |
2009
|
| Host editors |
|
| Book title |
Advertising research: message, medium and context
|
| ISBN |
|
| Event |
7th International Conference on Research in Advertising (ICORIA)
|
| Pages (from-to) |
79-86
|
| Publisher |
Antwerpen: Garant
|
| Organisations |
-
Faculty of Social and Behavioural Sciences (FMG) - Amsterdam School of Communication Research (ASCoR)
|
| Document type |
Conference contribution
|
| Note |
Compilation of the best research reports presented at the 7th International Conference on Research in Advertising (ICORIA), organized by the European Advertising Academy in 2008, hosted by the University of Antwerp
|
| Language |
English
|
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