Creativity in pictorial and multimodal advertising metaphors
| Authors | |
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| Publication date | 2012 |
| Host editors |
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| Book title | Discourse and creativity |
| ISBN |
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| Event | 3rd International Roundtable on Discourse Analysis: discourse and creativity |
| Pages (from-to) | 113-132 |
| Publisher | Harlow: Pearson |
| Organisations |
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| Document type | Conference contribution |
| Language | English |
| Downloads |
Forceville_Creativity_in_pictorial_and_multimodal_advertising_metaphors__distributed_version.pdf
(Accepted author manuscript)
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| Permalink to this page | |
