European communication monitor 2011: empirical insights into strategic communication in Europe: results of an empirical survey in 43 countries (chart version)

Throughout Europe, communication professionals are gaining more influence and formal power in organisations. While specific patterns of decision making and leadership are evolving in the profession, many practitioners still lack a proper understanding of key business terms such as ‘return on investment’. Concepts like ‘corporate communications’ and ‘strategic communications’ are outperforming ‘public relations’, which is a discredited term in most European countries. These are some of the findings of the European Communication Monitor 2011. The ECM is the largest annual
transnational survey of public relations and communication management worldwide. Now in its fifth year, the study is organized by an academic research team from 11 renowned universities. The findings are based on replies from 2,209 participants from 43 European countries. The survey uses strict norms of empirical research; it incorporates time series and comparisons with data from other
continents.