Augmented reality (AR): The blurring of reality in human-computer interaction

Authors
Publication date 08-2023
Journal Computers in Human Behavior
Article number 107755
Volume | Issue number 145
Number of pages 3
Organisations
  • Faculty of Economics and Business (FEB) - Amsterdam Business School Research Institute (ABS-RI)
Abstract Highlights
•AR overlaying digital information onto the physical world can enhance customer experiences and organizations' success.
• This special issue explores the human-AR interaction from various disciplines and methodological perspectives.
• Themes are psychological and sociological processes, contextual factors, and other reality-enhancing technologies.
Document type Article
Language English
Published at https://doi.org/10.1016/j.chb.2023.107755
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