Developments in multimodal metaphor studies: A response to Górska, Coëgnarts, Porto & Romano, and Muelas-Gil
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| Publication date | 2019 |
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| Book title | Current Approaches to Metaphor Analysis in Discourse |
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| ISBN (electronic) |
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| Series | Applications of Cognitive Linguistics [ACL] |
| Pages (from-to) | 367-378 |
| Number of pages | 12 |
| Publisher | Berlin: De Gruyter Mouton |
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| Abstract | This chapter discusses and reflects on the contributions in the “metaphor analysis in multimodal discourse” part of the current book, and sketches developments and challenges in CMMT (Conceptual Metaphor & Metonymy Theory). Specifically, aspiring multimodality scholars are exhorted to invest time and energy in learning about other modes and media than the one they have been trained to analyze; to familiarize themselves with other theoretical paradigms; to investigate other tropes besides metaphor and metonymy; and to be aware of the crucial importance of genre. |
| Document type | Chapter |
| Language | English |
| Published at | https://doi.org/10.1515/9783110629460-017 |
| Downloads |
Forceville2019inNavarroiFerrandoed.pre-proofdistributedversionMarch2019
(Submitted manuscript)
10.1515_9783110629460-017
(Final published version)
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