Advertising research and its influence upon managerial practice

Authors
Publication date 2002
Journal Journal of Advertising Research
Volume | Issue number 42 | 3
Pages (from-to) 50-55
Organisations
  • Faculty of Social and Behavioural Sciences (FMG) - Amsterdam School of Communication Research (ASCoR)
Document type Article
Published at https://doi.org/10.2501/JAR-42-3-50-55
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