Using visual and linguistic framing to support sustainable decisions in an online store

Open Access
Authors
Publication date 2023
Host editors
  • B. Brasilovsky
  • M. de Gemmis
  • A. Felfernig
  • P. Lops
  • M. Polignano
  • G. Semeraro
  • M.C. Willemsen
Book title Proceedings of the 10th Joint Workshop on Interfaces and Human Decision Making for Recommender Systems (IntRS 2023)
Book subtitle co-located with 17th ACM Conference on Recommender Systems (RecSys 2023) : Hybrid Event, Singapore, September 18, 2023
Series CEUR workshop proceedings
Event 10th Joint Workshop on Interfaces and Human Decision Making for Recommender Systems (IntRS 2023)
Article number 4
Pages (from-to) 53-62
Publisher Aachen: CEUR-WS
Organisations
  • Faculty of Social and Behavioural Sciences (FMG) - Amsterdam School of Communication Research (ASCoR)
Abstract
Companies face several digital communication challenges when it comes to promoting green products or services. The framing effect, which refers to the presentation of information, can significantly influence decision-making in digital interfaces. This research explores the impact of information framing through text and visuals on purchase decisions for sustainable fashion products. An online evaluation study (𝑁 = 84) of an e-commerce environment was conducted. We found that visual framing significantly affected user product choices, supporting more sustainability decisions. In contrast, little evidence was found that supported the effectiveness of linguistic (i.e., message) framing on user product choices. We discuss implications on how product pages should be designed to encourage sustainable decision-making.
Document type Conference contribution
Language English
Published at https://ceur-ws.org/Vol-3534/paper4.pdf
Other links https://ceur-ws.org/Vol-3534
Downloads
paper4-1 (Final published version)
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