How Satirists Alternate Between Discursive Modes An Introduction of the Humoristic Metaphors in Satirical News (HMSN) Typology

An important challenge for communication scientists is to characterize and understand hybrid genres. Satirical news is such a hybrid genre and comprises a blend of the genres of comedy, news, and political opinion. This theoretical article aims to contribute to this discussion by further specifying the concept of discursive mode. Discursive modes designate certain communicative orientations toward a particular genre element. We make our argument concrete by introducing a typology of metaphorical humor in satirical news. Our humoristic metaphors in satirical news (HMSN) typology, demonstrates that satirists can realize and switch between 4 different discursive modes through metaphors. These discursive modes comprise different combinations of core rhetorical functions in satirical news (humor, education, and evaluation). We describe each type of metaphor in our typology and present a research agenda identifying key issues that require future research and empirical verification.