Multidimensional Scaling
| Authors | |
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| Publication date | 2017 |
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| Book title | The International Encyclopedia of Communication Research Methods |
| ISBN |
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| ISBN (electronic) |
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| Series | The Wiley Blackwell-ICA International Encyclopedias of Communication |
| Volume | Issue number | 2 |
| Number of pages | 5 |
| Publisher | Hoboken, NJ: Wiley Blackwell |
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| Abstract | Multidimensional scaling (MDS) is a class of statistical models that are used to represent proximity data, such as similarity judgments, preference or choice data, in a multidimensional space. MDS is frequently applied in psychology and marketing but it is also a valuable method for many questions in communication science. This entry introduces the main principles and types of MDS discerning exploratory and confirmatory approaches. |
| Document type | Entry for encyclopedia/dictionary |
| Language | English |
| Published at |
https://doi.org/10.1002/9781118901731.iecrm0159
(Final published version)
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