Communicatiebeleid en dienstenmarketing

Authors
Publication date 1995
Host editors
  • E. Peelen
  • E. Waarts
  • et al
Book title NIMA-marketing Lexicon
Pages (from-to) 361-371
Publisher Groningen: Wolters Noordhoff
Organisations
  • Faculty of Economics and Business (FEB)
Document type Chapter
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