The consequences of being on the agenda: The effect of media and public attention on firms’ stock market performance
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| Publication date | 2018 |
| Journal | Communications - The European Journal of Communication Research |
| Volume | Issue number | 43 | 1 |
| Pages (from-to) | 5-24 |
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| Abstract | This study applies agenda setting theory to understand how firms’ financial performance is affected by both the news media and the public agenda. Using content and time-series analysis for the data of five Dutch firms (period 2009−2013), we demonstrate that media attention (newspaper coverage) and public attention (GoogleTrends search) for a firm affect stock market ratings. As hypothesized, the effect of media attention was found to be negative whereas the effect of public attention was positive. |
| Document type | Article |
| Language | English |
| Published at | https://doi.org/10.1515/commun-2017-0027 |
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The consequences of being on the agenda
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