The Pocketbook of Audience Research

Authors
Publication date 2024
ISBN
  • 9781032325118
  • 9781032325132
ISBN (electronic)
  • 9781003315421
Number of pages 193
Publisher London: Routledge
Organisations
  • Faculty of Humanities (FGw) - Amsterdam Institute for Humanities Research (AIHR) - Amsterdam School for Cultural Analysis (ASCA)
Abstract Focusing on qualitative methods for audience research, the Pocketbook of Audience Research focuses on contemporary global television and cross-media examples to expain how collective meaning making can be understood. It offers discussion of the key theoretical that ground audience research in media and cultural studies from a humanities perspective.
Document type Book
Language English
Published at
https://doi.org/10.4324/9781003315421 (Final published version)
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