Mixed paid/free models target the total audience
| Authors | |
|---|---|
| Publication date | 2009 |
| Journal | Ideas |
| Volume | Issue number | 2009 | Jan/Feb |
| Pages (from-to) | 26-27 |
| Number of pages | 2 |
| Organisations |
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| Abstract | Free newspapers are making headway in markets around the world, many from publishers of traditional dailies. These companies are developing diverse ways to incorporate and mesh their product lines. |
| Document type | Article |
| Language | English |
| Published at | http://www.newspaperinnovation.com/wp-content/uploads/09janfebideas-bakker.pdf |
| Downloads |
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(Final published version)
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