Leading organizational change; The role of top management and supervisors in communicating organizational change

Open Access
Authors
Publication date 2008
Host editors
  • K. Podnar
  • Z. Jancic
Book title CMC 2008: 13th International Corporate and Marketing Communications Conference: Proceedings
ISBN
  • 9789612353223
Event 13th International Corporate and Marketing Communications Conference (CMC 2008), Ljubljana, Slovenia
Pages (from-to) 116-127
Publisher Ljubljana: University of Ljubljana, Faculty of Social Sciences
Organisations
  • Faculty of Social and Behavioural Sciences (FMG) - Amsterdam School of Communication Research (ASCoR)
Abstract
In this paper two studies on the role of top management and direct supervisors on communicating organizational change are presented. The importance of leadership at all organizational levels is demonstrated and published in numerous studies, but empirically hardly tested. In this paper we will present two studies, in which we made a distinction between information and communication. Both concepts were measured, along with trust in top management, role of direct supervisors, support for change and contribution to change. Results showed that trust in top management significantly influenced employees' support for the change, and that the role of direct supervisors had a significant influence on the contribution to the change of the employees. From the first study we concluded that particularly interactions between management and employees during organizational change were troublesome in the participating organizations. To test these interactions more thoroughly we held a total of 37 interviews on line communication in two organizations. The overall conclusion is that the success of organizational change largely depends on the informative and communicative skills of managers at all levels.
Document type Conference contribution
Published at http://communicatingchange.nl/cms/uploads/images/Hansma%20en%20Elving,%20Leading%20organizational%20change.pdf
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