You Must (Not) Be Bored! Boredom and Creativity in Global Capitalism

Boredom and creativity are generally considered mutually exclusive; yet, it is possible to imagine forms of creative boredom or boring creativity.
Whether the two notions are compatible or clash depends on their historically and culturally specific meanings. This chapter begins by tracing how Michel de Certeau, Luce Giard, and Jonathan Crary position boredom and creativity in the context of capitalism’s increasingly firm imperative to always be doing something. Next, Peeren zooms in on the claims to a boredom-busting creativity made by two popular cultural objects with global reach: the Bored Panda website and adult colouring books. She argues that, besides reinforcing the directive to keep busy, these claims also propose alternative conceptions of creativity and boredom with critical potential.